The academy took part in the 2025 Cosmobeauté Malaysia international beauty exhibition, where it set up its own exhibition booth. The academy also brought its students along to participate in the event, giving them the opportunity to experience first-hand the real environment of a large-scale beauty industry exhibition.
During the exhibition, students assisted with various tasks at the academy’s booth, such as welcoming visitors, introducing the academy’s courses, and engaging with beauty industry professionals from different countries. Through such hands-on opportunities, students were able not only to enhance their communication skills but also to learn how to interact with clients and industry practitioners in a professional setting.
In addition, the students had the chance to explore the entire beauty exhibition, gaining insight into the latest products, technologies and market trends in the beauty industry. This gave them a deeper understanding of the current beauty landscape and also helped them better grasp their future career development directions.
During the event, students also attended a professional seminar organised by CIDESCO. The seminar was delivered by Ms Julie, Head of CIDESCO Education, who shared insights into the development trends of international beauty education and the career opportunities available to professional beauty therapists in the global beauty industry. The seminar also highlighted the importance of the CIDESCO International Beauty Diploma within the industry, as well as the advantages and career pathways it opens up for diploma holders internationally. By listening to the sharing from an international professional body, students were able to gain a clearer understanding of global beauty standards, professional requirements and the possibilities for their future development in the beauty industry.
This participation in Cosmobeauté Malaysia has also been recognised by the academy as a key co-curricular learning activity. Through taking part in real industry events, students not only acquire knowledge beyond the classroom but also broaden their horizons, boost their confidence and develop their professional qualities.
The academy has always encouraged students to actively participate in industry-related events, ensuring that learning extends beyond the classroom and connects directly with the real beauty industry — preparing them more thoroughly for their future entry into the profession.
